So here we are. It is, as Stephen Fry put it, ‘most exquisite mobile ever made.’ It is thinner, faster, bigger, more clever and lasts longer. Except, if you keep it in your pocket it bends. Except, in a year or so it’ll seem slow, heavy, stupid, with a weak heart. Better to accept it:
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I(con) of the Month: Apple | Selling Us Our Desires
Alongside the piece on Alan Turing, I also have another short article in Third Way this month as part of their ‘icon of the month’ series. Following the much-feted launch of the iPad, it’s about Apple. Apple are an increasingly intriguing company. They are a huge multinational – bigger than Sony or Samsung – yet
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